Crisis Communications- The Good, The Bad, The Ugly!
Dr. Steve Goldman
Director, Crisis Courses, MIT
Session Description
The basis for Crisis Communications is rather simple:
[Information Source] [Transfer Medium] [Information Target]
What could possibly go wrong?
Well, as it turns out, plenty! In this dynamic session, Dr. Steve Goldman will begin with a brief introduction to the art and science of crisis communications, including why this topic is so important for Business Resiliency Managers. Then he will examine several crisis communications responses – good, bad, and ugly. He will describe the causes, consequences, and lessons learned from the responses. Several videos will be shown. Dr. Steve concludes with observations on improving your crisis communications efforts, so your organization does not become an ugly case study in the media and in his future presentations.
Brief Bio
DR. STEVEN B. GOLDMAN is an internationally recognized expert and consultant in Business Resiliency, Crisis Management, Crisis Leadership, Crisis Communications, and Cyber Event Response. As MIT Faculty, Dr. Goldman is Director of MIT’s “Crisis Management & Business Resiliency” and "Advanced Business Resiliency" Professional Education courses. He is also Co-Director of the Harvard School of Public Health “Radiological Emergency Management” Program. Dr. Steve’s background is comprehensive yet unique in that he has been a professional nuclear engineer, corporate spokesperson, manager of media relations, business continuity planner, crisis responder, consultant, and a Fortune 500 Company’s Global Business Continuity Program Manager. Steve has published many articles and conducts several seminars annually on the various aspects of our profession.
