The ROI of Business Continuity – Reframe the Conversation to Talk about Value
Regina Phelps
When groups or organizations attempt to demonstrate the value of a particular activity, phrases like “return on investment” (ROI) or “value proposition” often arise, prompting questions such as “Is it good for us?”, “Is it worth the investment?”, and “Should we continue to fund the endeavor?”.
The challenge for business continuity professionals is to ask the question, “What is the ROI of business continuity?” In the “olden days,” colleagues would point to their business impact analysis (BIA), with pie charts and bar graphs showing the cost of business downtime. They’d sit back and say, “See? We provide ROI!” Not so fast… Continuity professionals can do better than that.
This workshop peels back the question of ROI and attempts to answer the value proposition of business continuity with the goal of broadening the conversation. Instead of discussing how much money business continuity efforts will save the company, we will focus on why the Bad Thing happened in the first place. By clearly understanding the reasons behind business continuity, you can make your organization more resilient and truly demonstrate its value.
Topics Covered
• Defining value
• Identifying your seven most essential values.
• Framing the ROI question
• Developing your value proposition elevator speech
